Week 28: 🧴 Hair Care Hype: Unmasking the Origins of Your Favorite Brands

In the vast world of hair care, branding plays a pivotal role in influencing consumer choices. However, it's essential to look beyond the labels and understand where and how these products are made. Let's delve into some popular brands and uncover the realities behind their marketing.

Moroccanoil
A Name That Suggests Morocco, But...

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Moroccanoil has become synonymous with luxurious hair treatments, often associated with the rich traditions of Moroccan argan oil. However, despite its name, Moroccanoil are not manufactured in Morocco.

• Manufacturing Origins: While the brand capitalizes on the allure of Moroccan ingredients, their main production facilities are based in Israel totaling over 80% of their production

• Revenue Insights: In 2023, Moroccanoil reported annual revenues ranging between $100 million and $500 million, indicating a robust market presence

• Online Sales: The brand's e-commerce platform, moroccanoil.com, generated approximately $38.1 million in online sales in 2024

If they’re not ashamed of their country, why do they sell their products based off another country’s name, and mention is briefly on their website in the terms and conditions?

At Salaaz, we provide you with a transparency report. All vendors come with an ethical report, with each product showing you it’s supply chain, so this won’t happen to you.

Amika:
Vibrant Branding with Israeli Roots

Amika, known for its colorful packaging and commitment to inclusivity, is another brand with manufacturing ties to Israel.

• Manufacturing Details: Though headquartered in Brooklyn, NY, Amika's products are produced in Israel, aligning with its global supply chain strategy.

• Financial Growth: In 2023, Amika's projected revenue ranged between $175 million and $200 million, showcasing significant growth since its acquisition by Bansk Group in 2022 .​

Amika previously used to mention all their manufacturing plants in Israel on both their website and their products, but ever since the BDS movement has picked up on them, they’ve decided to remove ALL of their plant locations and hide it on their product bottles, only mentioning the United States.

Procter & Gamble:
The Powerhouse of Hair Care

Procter & Gamble (P&G) stands as a titan in the hair care industry, owning a plethora of well-known brands:

• Brand Portfolio: P&G's hair care segment includes major names like Head & Shoulders, Pantene, Herbal Essences, and Rejoice

• Financial Performance: In fiscal year 2024, P&G reported net sales of $84.039 billion, marking a 2.48% increase from the previous year.

• Segment Growth: The beauty segment, encompassing hair care, achieved net sales of $3.849 billion in Q2 2024, reflecting a 1% year-over-year increase.

And to top it off, P&G reinvests $2 billion USD annually back into Israel’s R&D sector, you can see the reports here.

Empowering Informed Choices

With a myriad of options available, it's crucial to be an informed consumer:

• Research: Delve into the origins and manufacturing practices of your preferred brands.​

• Transparency: Seek brands that are open about their sourcing and production processes.​

• Ethical Considerations: Consider the ethical implications of your purchases, including labor practices and environmental impact.

Remember, every purchase is a vote for the kind of world you want to support. Choose wisely.

We hope you enjoyed this week’s newsletter! Let us know your thoughts below, and we’ll see you next week.