The Elephant in the Room: Modest Fashion

You may be stricken by the idea that fashion, which is considered “too covered” for women, is perceived as unusual, but sadly this has become the case. Did you know that a study found 30% of clothing sold to pre-teen and young girl stores are considered to have a degree of sexualization, such as low-cut tops or texts written across the butt of pants? Modesty in the fashion industry is very uncommon for women. The modest fashion industry makes only roughly 11% of the global fashion market.

What does this tell our culture? Modest fashion is the elephant in the room. Here are some dark facts about the effects of demonizing modest dressing.
 

• An abaya, a loose and full garment dress, as well as the hijab, a head wrapping, has been banned from classrooms in France. This was done out of a secular shift in the country, however, ultimately demonizing modesty and oppressing those who choose to practice it.

• A similar law was passed in Quebec for the same reason that is related to workers within the government. It was reported that 12 teachers recently lost their jobs because of their modest clothing and headwraps.

• Localized bans in cities like Urumqi, China, officially outlawed face veils and headscarves, enforcing the mandates through heavy police presence and fines.

• Fashion industry clothing has become less inclusive of modest dressing, seeking to westernize the traditional Muslim dressing.

Whether it be through cultural or religious connotations, it is clear that modesty is not the norm for women’s fashion. Whether it be the price, distaste, or scarcity of finding modest clothing, the industry creates a clear deterrence from exploring it as an optional style.

Why Modest Fashion can be Empowering for Women

Some assume that modest fashion defies female empowerment; however, critiques form a different take.

Women’s clothing that is sexualized within the industry is often tailored to the male gaze and can be widely uncomfortable and restricting. Modest clothing, on the other hand, can serve as a powerful tool to deter unwanted stares and gain control over how much of your body is seen by others. Considering the way women are treated and perceived in the world, this serves as a powerful tool for women’s empowerment. Women can be perceived for who they are rather than how they dress.

Where can Modest Clothing be Found?

If it feels as if modest clothing is too scarce to be found, here are some practical go-to shops with modest clothing being the niche. 

Emaan

This brand is truly ethical, selling long, fully covered garments, head scarves, and more.

• Charity in every sale

• Ethical manufacturing

• 100% carbon-neutral and biodegradable packaging

• Limited timeless designs, countering fast fashion. 

Ultimately, modest fashion challenges a culture of overconsumption and hypersexualization by promoting intentionality, dignity, and personal choice. Whether rooted in faith, culture, or comfort, women deserve the freedom to define empowerment and beauty on their own terms.